Kannada cinema, a vibrant industry with a rich history, faces a unique challenge. While big-budget commercial films battle for theatrical dominance, a different story unfolds for smaller, experimental gems. These films, championed by passionate independent filmmakers like Blink and Kerebete, struggle to find space in theatres and on major OTT platforms like Netflix.
Theatres often prioritize big stars and established formulas, leaving these innovative ventures with limited screens. This lack of exposure restricts their reach and financial viability. Adding fuel to the fire is the current hesitation from some OTT platforms, particularly Netflix, to embrace Kannada content. A single underperforming commercial film seems to have cast a shadow on the entire industry, leading to a reluctance to invest in diverse Kannada stories.
This situation stifles artistic expression and hinders the growth of Kannada cinema as a whole. Films like “Blink” and “Kerebete” showcase the immense talent and potential that exists beyond the mainstream. These movies offer fresh perspectives, challenge conventions, and deserve to be seen by a wider audience.
However, the solution isn’t just about changing the minds of theatre owners and streaming giants. The audience also plays a crucial role. Here’s where we come in:
Seek Out Indie Gems
Actively search for and support independent Kannada films. Look for recommendations online, attend film festivals, and explore smaller theatres that might screen these movies.
Embrace OTT Alternatives
While the big names might be hesitant, there are other OTT platforms looking for diverse content. Explore regional platforms and showcase your interest in Kannada stories.
Spread the Word
Share your experience with these movies on social media, recommend them to friends and family, and create a buzz around good Kannada cinema.
By actively engaging with independent Kannada films, we can send a clear message: there’s an audience hungry for stories beyond the mainstream. This collective effort can create a ripple effect, encouraging theatres to offer screens and prompting OTT platforms to invest in the wealth of talent Kannada cinema has to offer.
Kannada cinema is at a crossroads. With audience support and a shift in perspective from distribution channels, these innovative films can not only find their rightful place but also propel Kannada cinema to a whole new level. Let’s champion these stories and ensure Kannada cinema continues to be a canvas for diverse and groundbreaking narratives.
